"12 noon to midnight is the perfect product that fills that 'white' space when customers want something more than water and are not drinking wine with their meal; it is far more complex and flavorful than iced tea. 12 noon to midnight pairs well with food and affords us a 'hand sell' at lunch we never had before - simply because it's free of alcohol, yet very polished in flavor and finish."

"It is imperative in today's market that you have a sophisticated non-alcoholic beverage that pairs well with food. 12 noon to midnight is that perfect drink!"